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UID:pretalx-europython-2024-K7ZHBG@programme.europython.eu
DTSTART;TZID=CET:20240711T143500
DTEND;TZID=CET:20240711T150500
DESCRIPTION:In this era of rapid technological advancement and AI\, Ad pred
 iction systems stand at the forefront of shaping online advertising\, sign
 ificantly impacting how content reaches its intended audience. In this ses
 sion\, I'll introduce the Ads prediction system from a user and algorithm 
 view. We'll then walk through key concepts like targeting\, bidding\, ad r
 anking\, click-through rate (CTR)\, and conversion rate. We'll deeply dive
  into connecting the dots\, designing an ad prediction system\, some ethic
 al considerations\, models\, offline and online metrics\, scaling and depl
 oyment decisions that enable handling high volumes of data and requests ef
 ficiently\, and some case studies. \nAt the end of this session\, attendee
 s will comprehensively understand the end-to-end process of developing an 
 ads prediction system.
DTSTAMP:20260310T191357Z
LOCATION:Terrace 2B
SUMMARY:Behind the Scenes of an Ads Prediction System - Bunmi Akinremi
URL:https://programme.europython.eu/europython-2024/talk/K7ZHBG/
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